Case Study
- Heartland Community Bank
Challenge:The challenge with Heartland Community Bank was in developing a new website that complimented their evolving brand and enhanced their online presence. Their existing website had a tremendous amount of content but was difficult to navigate and highlight any one product. |
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Solution:The Solution was to develop a website that offered brand imaging on the homepage that could rotate, attracting customers to specific promotions without cluttering the pages Zagnutz also optimized the content, imagery and keywords for better placement on the search engines for Heartland's target audience. The old site had only one Brand image, so Brand imagery was also a vital part to the success in launching Heartland Community Bank’s website. Zagnutz worked closely with the staff to utilize imagery that worked best for its customer base. |
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Result:The result is a website that brings the Heartland Community Bank’s Brand to life. Heartland staff is able to manage parts of their site on their own, using an administrative tool built by Zagnutz. Integration to their online banking and other 3rd party services was also accomplished though the new redesign. |
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About Heartland Community BankExcerpt from website : "HEARTLAND Community Bank has been providing extraordinary service and products to our communities and customers for the past 75 years! Our main office is located in Bryant with handy locations in Sheridan and Fordyce. Also we offer a wide array of services on our website and convenient ATMs nationwide. At HEARTLAND we are committed to putting the customer first. Our friendly staff is here to assist you with all of your banking needs - from loans to new accounts, mortgages, certificate of deposits, and everything in between. This includes credit decisions made locally.!" |
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