Challenge:

The primary challenge with the CT Insurance and Financial Services Cluster was to create an entirely original online brand, as they had no previous online presence.  Other challenges included lack of robust content as well as providing site visitors with the ability to navigate information easily and efficiently.

Solution:

Zagnutz found the solution to these challenges to be a well-organized and uncomplicated website that clearly portrays CT IFS’s branding message and intent.  This was achieved through use of color and text consistent with that of IFS’s logo and newly-created branding, as well as creation of a straightforward content structure that presents the organization’s vision and goals in a clear manner.

Result:

The resulting website is clear and concise in its appearance and uses a simplified presentation to ensure easy navigation.  The online experience is a sound depiction of the organization’s vision and evolving brand.  Zagnutz is confident that the new website will aid in increasing CT Insurance and Financial Services Cluster community involvement in addition to overall growth and success. 

About CT IFS Cluster

“Connecticut Insurance & Financial Services Cluster was established in 2003 to foster cooperation and collaboration between business, academia and state government.  The successful partnership continues to be a model for workforce development and economic development in the U.S.   A disciplined system of corporate, education, and government collaboration that enhances the competitive strength of each IFS company, increases employment opportunities, expands workforce diversity in the IFS sector, and develops a pool of qualified and experienced employees in the state by:

• Enhancing and protecting the business climate for insurance and financial services companies in the state of Connecticut
• Collaboratively addressing trends, changes, threats, and opportunities that impact the industry and state.”