Challenge:

The primary challenge with the Lake of Isles was to develop a website that is simplistic in its layout and easy to navigate for visitors, while creating a visual experience that best portrays the beauty of this premier golf course.

Another challenge included re-crafting and reorganizing the original website content into a better hierarchy and the installment of an easy-to-use content management system. The Lake of Isles also needed a secure member area for members to book events, register for newsletters and more.

Solution:

Zagnutz, utilizing the amazing photography provided by Lake of Isles, produced a website that is a blend of high resolution imagery and best practice usability. A Content Management System was implemented to allow the golf course staff to update and make changes to the website as needed, keeping the site as current as possible. The CMS also allows the secure area for members, which the staff can use to better target messages to members as well.

Result:

The resulting website is an easily-managed combination of thorough content, stunning high-resolution imagery, and simple information architecture. The Content Management System is allowing the Lake of Isles staff to make changes to the website as needed. The staff is also better managing their member base through the secure member area created by Zagnutz.

About Lake of Isles

Excerpts from website: "Experience New England’s finest two championship golf courses designed by renowned golf course architect Rees Jones. Lake of Isles, owned by the Mashantucket Pequot Tribal Nation is located on over 900 acres of pictorial landscape adjacent to Foxwoods Resort Casino. The property is managed by Troon Golf, includes an 18-hole private course (South Course), an 18-hole public course (North Course), an elegant and comfortable clubhouse and a state-of-the-art golf academy with four indoor teaching studios. Both courses have received numerous awards since opening in 2005."